New campaign benefits shelters nationwide

My —launched on National Dog Day — is helping raise money for homeless dogs with help from dog lovers/rescuers themselves. 

Adopters post pictures and short stories about their beloved rescues, and consumers vote for their favorites. Each posted picture generates a $10 donation to the PetFinder Foundation, and each vote $1, maxing at $100,000. The shelter or rescue group that placed the most popular dog will receive $25,000, the next 15 receive $5,000. is among the first websites to use the new .dog (dot dog) domain, which was released to the public in August this year as a new option for dog-oriented businesses and brands.